These are a collection of mock-ups for our planned internal marketing second phase. We wanted to stay away from formulaic or corporate tones. Instead we decided to have hand painted, vibrate, yet simple and natural looking designs. The intention is to liven the place up without standing out too much. Providing these designs come out well we will be looking into to how to further replicate this calm, neutral and natural tone in the main building (D-Block).
For the Sports Academy we have gone for large vibrant loud images, as this building is the focus of our sports push we wanted to have bold and energetic displays.
For the 5th & 6th floor we wanted something mute so it wouldn't clash with the displays, doors and other areas of high colour. So we opted for a paper drawn style that could sit comfortably alongside other displays.
For the Atrium, we have gone with a large mural focusing on our heritage. We wanted to pull other Greenwich landmarks alongside us to represent our place within the history of the borough. As this area has the most foot traffic, we wanted it to stand out but also be mute enough to blend with the other decor.